SANTA CRUZ, Marinduque (PIA) -- The Department of Labor and Employment (DOLE)-Marinduque Provincial Office provided training to 25 members of the Komprehensibong Kalakalan at Komersiyo (KKK) workers' association. The training covered Financial Management, Basic Photography, and Social Media Marketing at the Patio Restau de Rusti Events Place in Barangay Lipa, Santa Cruz, Marinduque. This Level I training is part of the Department's three-part Workers Organization Development Program (WODP)-Plus training, aimed at preparing participants for the livelihood assistance they will receive.
This one-day training highlighted the key elements of managing the business finances, effective product photography, and maximizing social media to market the product online. The primary goal is to develop the capability of participants to handle and sustain livelihood projects in hopes of successfully building an enterprise.
DOLE Mimaropa Mediator-Arbiter, Atty. Shirley Marie C. Quiñones, equipped the attendees with the necessary knowledge on the Reportorial Requirements for DOLE-Registered Associations.
Participants also received in-depth training on managing their business finances proficiently and effectively. DOLE Regional Accountant Marygrace A. Yambao discussed budgeting, expense tracking, and financial statement analysis. By developing these critical skills, participants can ensure that their business remains financially sound and stable.
Department of Information Communications and Technology (DICT) – Marinduque Project Development Officer Richard Justin Lancion educated the participants on capturing high-quality product photos that effectively showcase products and appeal to potential customers. This skill is essential for online marketing where visually appealing images are crucial to success.
Lancion also emphasized the importance of using social media platforms to promote products and build an online presence. Participants learned valuable strategies for creating effective marketing campaigns, engaging with customers, and building a solid online brand.
By developing these capabilities, participants are better equipped to build and sustain their businesses, with the ultimate objective of establishing successful enterprises. They shall progress for the Level II training in a Business Planning workshop.
Rowena Gobio, association president, expressed gratitude in her message and said that their group is fortunate to have attended this training as it would help them promote their products, thus boosting their sales. Additionally, she thanked the department for providing valuable insights on the effective management of funds and the promotion of products.
WODP-Plus aims to enhance the capabilities of labor organizations in the effective promotion of trade unionism, workers empowerment, and sound labor-management relations through labor education; and to assist and facilitate the setting up of sustainable income and employment-generating projects which shall create opportunities for labor DOLE registered labor organizations to generate funding for vital union/workers association activities and to directly improve the incomes of their members and family members through training in specific trades and to start group livelihood undertakings. (KKB/FPWP/DOLE)
Reviewed by PIA-MARINDUQUE
on
August 28, 2023
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